We are a family founded company that prides itself on keeping tradition alive. Drawing inspiration from our Greek ancestors who knew how to unlock the power of nature, we created True Earth—a collection of plant-based cleaners crafted with the same ancestral wisdom yet formulated to achieve modern results.
Nature Meets Science
Blending our love of nature with a passion for innovation, we combined carefully sourced powerful plant-extracts to create formulas capable of conquering any household chore.
We began by identifying plants with known cleaning and anti-microbial properties and through years of rigorous testing, arrived at 3 formulations each featuring a precise combination of natural active ingredients.
We maintain a strict set of guidelines across all of our formulations and refuse to use any of the following ingredients….
- Chlorine - Perfumes
- Ammonia - Caustics Dyes
- Phthalates - Animal Testing
- Silicones - Aluminum